Once writer-lyricist Mayur Puri had said that any story has three parts- beginning, middle and end. Same is the story of enigma called Shahrukh Khan. His beginning was humble as well as crackling with middle-class cinema films like Raju Ban Gaya Gentleman, revenge-thriller Baazigar, Darr, Anjaam, all-time superhit DDLJ and so on. The middle was marked by Dil Se, Devdas, Kal Ho Naa Ho, Yash Chopra classic VeerZaara, my all-time favourite Swades, Farah Khan’s debut Main Hoon Na, Paheli, Don and sports drama Chak De India.
I would like to believe that end of King Khan is still quite far but the phase from 2008 has seen more disappointments than hits and has not been kind enough. He has done more experiments lately but sadly most of them have failed to generate the results as everyone would have expected.
Ever since Jab Harry Met Sejal released, critics and fans have been asking Why Harry met Sejal? According to me, this one line summarises the recent choices of films of Shahrukh Khan and their box-office collections. Why SRK chose those films and why did they fail to garner collections?
On May 7, 2017, epic drama Baahubali 2 became Indian cinema’s first film ever to gross Rs 1000 crore box office business worldwide within nine days of its release. Both the parts of Baahubali had collected close to Rs 1700 crore globally by second week of May 2017. This is historic and unlikely to repeat in the near future.
But what if I tell you that Vinay Pathak starrer comedy Bheja Fry (2007) is the most successful film in last 15 years and on the second position is Aashiqui 2.
Looking at Rs 1000 crore it would be easy to say that Baahubali 2 is the biggest film of Indian cinema in terms of business but is it the most profitable film? If we tweak the parameter of success a bit, we can get the real picture.
In the business analogy, it is often said that the success of the business does not depend on the money it earns but the returns it gives on investment. The same applies to movie business as well.
The first part of Baahubali was made at the cost of Rs 150 crore and the second at Rs 280 crore. Against the estimated investment of Rs 430 crore, both the films together earned a little over Rs 1600 crore (by 2nd week of May) giving a return of over 372%. Remember Rs 1600 crore is gross collection including that of overseas and not net collections (still counting). Now consider Bheja Fry, the Indianised version of a French film earned Rs 12.6 crore worldwide and it was made at shoe-string budget of Rs 1.5 crore, giving a whopping return of 739%.